But there is a "secret" about Boo that now has been revealed: Boo's owner is an employee at Facebook, the social network that put Boo on course to canine celebrity. Boo's owner has never sought the spotlight, even this week when her name was made known, revealed by Mike Isaac of AllThings D. No press conferences or media alerts were called, or defensive YouTube testimonials posted. Lots of people post Facebook pages in their pets' names, and those pages often do quite well.
Let's face it, a pooch or kitty won't give you a load of sass back, and a pet only seeks to be "liked" on Facebook, just as in real life. Posted by Boo on Friday, January 18, The BBC is not responsible for the content of external sites. View original post on Facebook. View this post on Instagram. Related Topics. Boo's first book came out last summer. It's since been released in ten languages. Gund will soon be releasing a line of Boo stuffed animals.
Boo doesn't look too happy about it. All right, enough about Boo's career. Let's just look at the pictures. Here he is in some sweet shades. And just before bedtime. Here's Boo eyeing a stuffed-animal giraffe. And all wrapped up in a blanket. And curled up in some lucky person's arms. Here, Boo's hiding in some shrubbery. Clearly, Boo owns his city. But puppy competition is fierce at Facebook. Can cuteness really die, or does it just go take a nap in "better place" for a while before it's sent back to earth where it belongs?
At first, Boo's popularity took its time. It was when Ahn created a Facebook page for Boo, with a tidy, handy little URL , that celebrities started to get involved and like things and everything went nuts, or, in the parlance, viral. Making matters possibly more suspicious, Ahn has kept her name out of the media, Isaac writes, using a pseudonym for the Boo book and staying off camera when he did his Good Morning America spot, ostensibly "to keep all of the attention on her adorable pup.
But did she? And even if she did, can we in fact separate cute from some savvy social marketing? What's wrong with savvy social marketing?
Also, I dare anyone to say that Boo wouldn't get 5 million Facebook followers all on his own.
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