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In , a full-color calendar was produced by the Third Reich for distribution to German mothers; it included, among other things, designs that incorporated swastikas and other Nazi symbols. On one day, it has pictures that appear to tell the traditional Christmas story — Mary, Joseph, and the baby Jesus in the manger — but the text that accompanies the images is about a woodcutter, a soldier, and a king who get lost in the woods and encounter a woman with a baby who has wise words for them.
Following the war, with cardboard no longer rationed, Christian-themed Advent calendars made their way stateside thanks to the boom in production and the GIs who sent them home to their families. They got a boost in popularity when Newsweek published a photograph of President Dwight D. Advent calendars have remained popular in the years since, often marketed with the suggestion that they help children count down the days to Christmas, presumably to keep them from bugging their parents every day about how many days are left until they can open presents.
Sometimes pockets in the calendar can be filled by parents with toys or treats, small gifts to satiate the excited child. One can detect some commonality between this and traditions around gift giving during Hanukkah. As such, Advent calendars aimed at children abound. Parents can help children put together a charm bracelet , or let them discover the art of Norman Rockwell. There are chocolate Advent calendars in all shapes and sizes.
There are calendars with puffy, soft shapes that slowly form a nativity scene or depict the adventures of Olaf from Frozen. Participants can buy all kinds of Jesse Tree ornament sets, from rustic wooden ones to whimsical felt ones , or just make their own. Today, Advent calendars are available for virtually any taste, interest, or price point. Many Advent calendars serve as a way for brands to deliver 24 samples of their products into the hands of potential customers — not a bad marketing move in a month typically associated with spending money.
This is in keeping with custom: The first chocolate Advent calendar was produced by Cadbury in Among the Advent calendars aimed at disposable-income-laden adults, there are calendars for Godiva chocolate , Diptyque scents , Sephora beauty products , Bonne Maman jams and honeys , and dog treats. Or you can sample a variety of themed products: jerky , whisky , gin , scotch, rum , craft beer , cheese , and candles. Music lovers can download a musical Advent calendar app from Naxos , and web design geeks can indulge in the digital 24 Ways Advent calendar , which dispenses design and coding advice over the 24 days leading up to Christmas.
Some towns — like the English city of Henley-on-Thames — create living Advent calendars. In a very cool custom I think the US ought to adopt immediately, some Nordic countries traditionally show an Advent television series, called a Julekalender , beginning on December 1 and running until Christmas Eve — think of it as a limited miniseries.
The tradition started on radio in and first ran on Swedish television in An American radio show called The Cinnamon Bear was broadcast in the late s and early s, and was similarly arranged — six times a week from Thanksgiving to Christmas. But though Advent customs differ, they all circle back to adventus: the anticipation of something. Advent calendars are designed for anticipating the arrival of Christmas Day, in both its explicitly religious and more secularized versions.
The roots of Advent celebration, though, predate 19th-century Germany — stretching way back into the traditional Western Christian tradition, before Advent calendars were invented. Nobody seems to know precisely when the Western Christian church started marking Advent as a season on its calendar. But it seems to have popped up early in church history, and has stayed remarkably stable since about the Middle Ages. In Christian teaching, there are two events being anticipated.
Part of the observance of Advent, celebrated for the four Sundays before Christmas, is reenacting the centuries of anticipation of the birth of Jesus as written about by prophets like Isaiah in the Old Testament. Advent starts on. Advent ends on. Advent Sunday, November 27, Saturday, December 24, Sunday, December 3, Sunday, December 24, Sunday, December 2, Monday, December 24, Sunday, December 1, Tuesday, December 24, Sunday, November 29, Thursday, December 24, Sunday, November 28, Friday, December 24,
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